Louise Brown to Champion IFFS More Joy Campaign
Louise Brown, the world's first IVF baby, who lives in Bristol, has joined a global initiative as an ambassador, helping to raise awareness of falling fertility rates and the need for better access to care. The 47-year-old from Bristol has joined the International Federation of Fertility Societies (IFFS) as a champion for the organisation’s More Joy campaign.
The movement pushes for fair, affordable, and accessible fertility care, supporting everyone’s freedom to decide if and when to have children.
"Birth rates are falling in many developed countries, which means shrinking populations and fewer young people,” said Louise.
“I travel to fertility and reproductive health conferences internationally and have seen first-hand how IVF and other fertility treatments can make a real difference.
"With ambassadors all over the world, the More Joy campaign is getting people talking and pushing for fertility care that’s fair, affordable, and easier for everyone to access."
The IFFS represents over 65 UN-affiliated fertility societies, bringing together around 50,000 physicians, reproductive specialists, and healthcare professionals worldwide.
"I’m really proud to support the More Joy campaign, helping make sure anyone who wants to start a family can get the care and support they need,” added Louise.
"In my school days, sex education lessons were all about avoiding pregnancy; this initiative is teaching people how to build healthy families and protect their fertility.”
The IFFS has welcomed Louise’s support, with the organisation’s president Marcos Horton highlighting the global significance of the More Joy campaign.
"Louise’s involvement is a wonderful example of how the More Joy campaign is putting a human face on the importance of fertility care," Horton said.
"Our goal is to make fertility care more accessible and equitable, while also educating people about infertility prevention and healthy family planning.
"With ambassadors like Louise, we can raise awareness internationally, influence policy, and ensure that more people have the support they need to start a family when they are ready.
"Fertility is a fundamental part of human health, yet many people face barriers in accessing care.
“The More Joy campaign is helping to change that by engaging healthcare professionals, policymakers, and the public globally.”
The IFFS was established in 1968 to unite fertility specialists worldwide and promote international research and collaboration in reproductive health.
